Thursday, 12 June 2014 - how easy this site was to find!

A lovely plaudit for Come to Campbeltown received Tuesday last, which fits exactly with the reasoning behind and methodology of the web site. So much so, in fact, that this wording is now incorporated, with permission, on the front page.

"My grandfather was born and raised in Campbeltown. Not sure exactly where but I wanted to let you know how easy this site was to find. I will be planning a trip next year and I can't wait to visit this beautiful area." K.B., 10 Jun 2014

The key phrases to me are "how easy this site was to find", "planning a trip" and "can't wait to visit this beautiful area".

Much has been written about Search Engine Optimization (SEO), which is all about writing and presenting relevant information in such a way that the web site is easy to find. It cannot be over emphasized that good SEO is as essential as visual design.